Out of the 7.2 billion people on earth, 3 billion have Internet access; 2.1 billion are active on social media; and 1.7 billion use social networks from a mobile device. Eighty-one percent of small and medium-sized businesses use social media today because they recognize its importance. While many businesses use social media, a lot of them struggle to get engagement.
According to Shaun Stenning, “ Social media engagement is an important metric to consider when building an online store. While most want to increase the size of their audience, they often fail to increase their social media engagement as well.“
“When you engage with your followers on social media you can turn them from fans into customers. The time you devote to building relationships with your audience can lead to a higher number of sales, an increase in customer loyalty, and higher positive reviews.” Shaun Stenning said.
In this article, Shaun Stenning will be sharing the 5 effective social media engagement tactics.
1. Initiate Conversation with Your Social Media Followers
One of the fastest ways to get engagement on social media is to initiate a conversation.
2. Mention Your Followers
Want to connect deeper with a fan and increase engagement on social media? Mention your super-fans.
3. Connect Content with Current Events
Your followers are real people like you. They watch the news.
4. Respond to Questions and Customer Issues
If all you do on social media is post content, you are doing it wrong. Social media marketing is not about sharing alone. Social media is another channel for customer service.
5. Ask Specific, Pointed Questions
According to Shaun Stenning, Asking straightforward questions is the fastest way to get people talking on social media.
You should be creating social media engagement like a dinner party, welcoming people, and encouraging conversation between the host and the guests.