With almost 5 billion internet users, and 4 billion social media users actively scouring the internet looking for products, brands, and companies to buy from, there’s a massive opportunity to grow your business online. Marketing content takes time unless you utilize content planning. This is the strategy, development, and management of marketing materials that will help turn web users into loyal customers. In this article, we’ll give ultra-fast tips on creating marketing content, all brought to you by Shaun Stenning, investor.
Start With Your Strategy
Shaun Stenning, an entrepreneur with experience in the content marketing industry, advises that before you start producing content you need to identify your company’s pillars of marketing. What topics and themes will build the groundwork of your content marketing strategy?
Who is your target audience, and what problems can you solve in their life through your services/products?
What do you hope to inspire in your target audience?
What are your business goals and how will the content help achieve them?
Answering these questions will lead you down the right path, rather than being over-eager and having to change course later.
Custer Content
Once you’ve taken the advice of Shaun Stenning, and know the why you can focus on the how. The cluster content model improves the user's experience by beginning with a broad topic related to your product followed by a deep dive into the specifics with individual pieces of content. Use internal links to connect all the umbrella topics for your general page, so that users can easily go down a rabbit hole of information. This model also signals to Google and other search engines that these topics are connected, which increases your ranking and SEO.
Get Specific
Many content marketing strategies fall flat because they write too much on one page and leave themselves without the informational space to continue. The more content you create, the better, so don’t get in your own way by giving all your good information on the first or even first five content pieces you’re writing.
Vary The Medium
Shaun Stenning Phuket is a big believer in diversity within produced content, never focusing on a single medium. When planning content for the next month, you want to have articles, blog posts, email blasts, podcasts, and video marketing that you can switch between.
Consistency Is Key
Consistency is important both for the voice and tone of your brand, and the content you’re putting out. Set a schedule for yourself to post, either daily, weekly, or bi-weekly, and stick to it. This helps consumers know when to look for your content, even if it's subconsciously, and builds trust with your brand.
Use Technology
Don’t try to manually post marketing content every day, instead, utilize the online tools that are built to schedule and post content. A quick google search will allow you to find software that helps plan social media posts as well as email blasts, etc, and many of them are free.
Whether you want to see increased sales, increased brand loyalty, or increased brand awareness, marketing content is paramount and it doesn’t have to take long to create a killer strategy.