Shaun Stenning said, "In all industries, having an online presence is the key to-success, whether you're an eCommerce business or not. Shaun Stenning Investor has funded many small and midsize businesses and has supported these companies with their digital marketing strategy. In this blog, he’s giving us the best ways to market your online business and how to do so with very little money."
Utilize Social Media
Social media is now not only a way for companies to build-their brand awareness but a necessary investment for marketing to see financial-returns. Regardless of what products or services you offer you should have an online presence as it helps companies reach their target audience and create clear direct successful lines of communication between you and the consumer. You can tie in ads, deals, and offers with your Facebook page and your Instagram while showing customers that there’s a face behind the name through Twitter and LinkedIn. This all comes at little to no cost for the company which is why Shaun Stenning Phuket thinks it’s the most important tactic.
Utilize Local Listings
Google Places is an important strategy for marketing online businesses, even if you don’t have a physical address. When your business is listed on google it allows online users to find your website easier and creates increased revenue. To register for Google Places you simply have to get your business verified through the website and be confirmed as a real establishment, and the best part is that you don’t need a physical address. In many cases, businesses use either a headquarters location or a surrounding address to get listed and the results can be increased sales and brand awareness.
SEO Tactics
If you’re running a business online, you’ll need a deep understanding of SEO tactics. SEO or search engine optimization is what makes companies rank higher on websites such as Google's results page. The higher you rank the more consumers will see your website, which means more sales and a larger consumer network. To start optimizing your search engine results, find the keywords associated with your company. These are words that potential customers are searching for when asking about your product or services. There are free online keyword finders that are available, as well as long-tail keywords and phrases that help your company hit its specific marketing base and the target consumer.
Diversify Your Marketing
Don’t just use ads to market your business, instead implement a variety of mediums that give consumers information they need. This information shouldn’t just be about your business but about the concerns or“pain points” that your consumers look to your product to solve. Blogs, videos on youtube, and a Flickr profile are all helped and should all be linked back to your website.
Shaun Stenning has witnessed that online businesses are seeing incredible returns on investments through SEO tactics, social media, blogs, and videos. It’s almost entirely free for the company, making it a smart marketing strategy, just so long as companies invest time and energy into putting out engaging content on the right platforms.