Whether it’s a family holiday, romantic getaway, solo trip, business travel, or just a random unplanned trip with friends, travelers are more than happy to share the highlights of their holiday on social media. And Instagram is hands down the most popular social media tool to share vacation pictures.
This photo-sharing app, which has revolutionized travel marketing, has more than 300 million active users. On average, users post 70 million photos per day.
From small-scale travel agents to the massive players in the travel and tourism market, Instagram is the most effective tool in the social media arsenal of every travel agency.
According to Miss Travel (a dating site) and Social Media Today, 48% of users turn to Instagram to choose their travel destinations, and 35% use this platform to discover new destinations.
According to Shaun Stenning, “While a lot of savvy travel agents are building their presence on Instagram, some of them really need to up their game when it comes to Instagram marketing.”
“Sometimes a picture demands you pause to appreciate its beauty. Or demands that you take a moment to appreciate how incredibly unique it is.” Shaun Stenning said.
Here’s a brief guide on how travel agents can use Instagram to market themselves and attract customers.
Inspire People to Travel
According to Shaun Stenning “A picture paints a thousand words” turns out to be absolutely true when you share stunning images of beautiful locations with your followers.
Geo-tag your Instagram Images
Adding location while uploading an image is a simple yet effective way to stand out and widen your reach
Easy to Target Popular Destinations
The best thing about Instagram is hashtags. Find destinations that people around the world are talking about, and then you can perhaps curate your picture content.
Run Picture Contests
Well, we all know how crazy people are when it comes to sharing pictures, especially vacations.
Instagram gives its users advanced targeting options to zero in on audiences on the basis of their behaviors, interests, and connections.