Digital marketing strategies are essential for successful companies in this new digital era of business. But deciding whether to handle your own PPC (pay-per-click) marketing or outsource it to a company can be a difficult choice. Shaun Stenning investor and entrepreneur has seen companies thrive and fail by making the wrong choice, so in this blog, he’s going to give you the information necessary to make this important decision.
Imagine The Growth
If your business is in its infancy and you’re on a shoestring budget, you will most likely handle your own PPC. It’s not overwhelming to create a strategy and pay for advertising when one considers the ROI it brings. However, when you consider the account growth that’s associated with a more well-established company, you may want to consider outsourcing.
How Many Marketing Campaigns Do You Intend to Have?
If you have a single marketing strategy you can probably handle your PPC. However, if you intend to have 2 or 3 or more campaigns, you’ll want to bring in some outside help. Finding keywords and SEO strategies is possible for a single marketing strategy but when you add in another 2 or 3 it can become overwhelming and details will start to fall through the cracks.
Consider The Competition
If you’re in a smaller industry you may be able to utilize SEO tactics and create a digital marketing strategy that works just fine. But as Shaun Stenning Phuket has seen time and time again, competition dictates strategy. If you’re in an industry that’s being flooded with the new competition you’ll need to outsource, as digital marketing agencies know the ins and outs of how to make your company stand out.
Time Is Money
How much time are you willing to invest in a PPC marketing strategy? If you have a newer business you may not have the time to create a well-managed account. In that case, you should outsource so that your business is as current as possible and up-to-date with all new information. What outsourcing can give you is time, as digital marketing agencies will look for new keywords and add them to your online presence, test ads to see how audiences and consumers are responding, manage your bid optimization, and analyze all test results.
Accept You Don’t Always Know Best
Expertise is what outsourcing can bring to your PPC advertising campaign. Agencies who specialize in PPC often do know best. These professionals have had ample time to understand how PPC works and have experience testing multiple strategies and know which tactics work and why. When considering outsourcing be sure to choose someone who is a Google Partner or a Google Premier Partner as these are the best in the field.
Although one may assume that outsourcing is expensive, it in fact can save your business money. PPC experts know how to make the most of your budget and implement these strategies as effectively and cost-effectively as possible. PPC is vital to all companies and it makes sense that 65% of all small and medium-size businesses use it, but when in doubt it’s best to ask the experts.